We Create Content That Exceeds Expectations
Join the ranks of the internationally recognized businesses and startups who have trusted Revel Digital Collective over the years.
When people ask me how to find an agency that can produce health content with the rigor Levels requires, I tell them there’s only one: Revel.
—Mike Haney, Editorial Director, Levels Health
The whole team was thrilled with the work Revel did. I am so grateful to have a clear path toward SEO success over the next year.
—Nikki Zeman, Head of Content and Community, Origin
Revel truly understood the Babylist brand when sourcing people for the advisory board, finding people whose mission aligned with ours, had the right level of following, and would be a big asset. They gave us everything we needed and more.
– Karen Reardanz, Director of Content and Brand, Babylist
Greatist wouldn’t have been possible without Abby. In the three years she led the content team, we tripled our audience to more than 10M monthly uniques, won three straight Webby Awards, built a world-class team, and developed a category-defining brand. She’s a wonderful person and wonderful to work with. I couldn’t recommend doing anything with Abby more highly!
—Derek Flanzraich, Founder and CEO of Greatist
Revel puts all the best practices of narrative journalism in service of your commercial needs. The result is branded content that people actually want to read.
— John Bradley, VP of Marketing, Meru Health
Our Experience
Our Content Marketing Work Lives Up to Its Promise
These case studies are proof that hiring the right team with the right approach pays off.
We designed a content program that doubled the internal team’s production.
Project: Levels, a health tech company committed to improving metabolic health, wanted to scale content production and reach a wider audience without compromising quality or overburdening their small team.
Our Approach: After gaining an in-depth knowledge of Levels editorial guidelines and goals, we identified a new category of content to own that focuses on breaking down complex science into digestible, easy-to-apply advice. Our ongoing partnership involves bi-annual strategy and planning sessions (including content performance analysis and SEO research) to build a strategic editorial lineup and then fully managing the end-to-end production of 50+ in-depth articles per year.
The Results: Our streamlined workflow has allowed Levels to continually scale production while freeing up their team for other internal projects, never abating the rigor that Levels Health content requires.
We redesigned the Levels newsletter and increased the open rate by 40% YOY.
Project: Levels asked Revel to consult on newsletter strategy and support the relaunch of the brand’s editorial newsletter.
Our Approach: After conducting an in-depth strategy review, Revel developed and built a new version of the editorial digest within their preferred email service and was soon tasked with ongoing production management. Through improved design and UX, strong copywriting, thoughtful content planning and curation, A/B testing, performance monitoring, and strategic analysis, Revel helped make an already successful newsletter with a high open rate even better.
Results: Within one year of the initial strategy project and less than eight months of managing the newsletter production, Revel helped Levels see a 40% growth in open rates, 19% increase in click-through-rates, and 51% reduction in unsubscribe rates.
We built a world-class health advisory board.
Project: Babylist, the leading online universal baby registry, wanted to build a Health Advisory Board to further establish the brand as a trusted authority in the pregnancy and parenting space.
Our Approach: We researched, recruited, and vetted more than 60 doctors, researchers, and health professionals to find the best strategic partners for the brand.
Results: In three months, the inaugural Babylist Health Advisory Board launched with a diverse group of 10 phenomenal experts committed to helping new and expecting parents feel less overwhelmed and more confident during this exciting life stage.
We developed a strategic content roadmap that led to 8x SEO growth.
Project: Origin, the progressive women’s health company offering pelvic floor physical therapy, sought to improve brand awareness and drive organic traffic to the site.
Our Approach: Over four weeks, we built an SEO roadmap that set the brand up for success. This work involved identifying immediate content opportunities focused on traffic growth and conversion, along with developing an extensive content plan and dashboard to support execution.
The Results: In one year, Origin’s organic search traffic increased 84%. We re-engaged with the brand to develop an updated SEO roadmap to support 2023 business goals.
We delivered a step-by-step plan to grow a vibrant brand community.
Project: On the heels of Origin’s national rollout, their creative team wanted to foster an active online community to support patients during their customer care journey, as well as boost customer acquisition and retention.
Our Approach: During a two-week sprint project, we performed an in-depth analysis of their community business goals and objectives (including what has and hasn’t worked in the past) and a thorough review of the competitive landscape to identify gap opportunities.
The Results: We identified three key opportunities for Origin to build a one-of-a-kind, engaging community experience and laid out the exact next steps for them to implement and test.
We laid the groundwork for an efficient, scalable digital content program.
Project: When home care provider TheKey rebranded with a mission to change how we age at home, the executive team knew a foundational content program would be essential to get their message out to the right audience.
Our Approach: We developed the brand’s unique editorial identity along with a robust content plan that focused on SEO and leveraged the expertise of their renowned Scientific Advisory Board and other affiliated experts. We then set up a streamlined editorial workflow to produce ready-to-publish articles plus complimentary social media posts.
The Results: Several fundamental articles already show up on page one of Google search results for key terms, including “Ask the Expert: How to Cope with Anger as a Family Caregiver.” Content continues to publish throughout 2023.
We developed an ebook to attract new customers and communicate core tenets of the brand.
Project: Meru Health, an innovative company with a technology-driven, holistic solution for mental health support, wanted to produce a compelling ebook on men’s mental health.
Our Approach: We dove deep into the latest research on mental health, collaborated with seasoned experts, and distilled our findings into a beautifully packaged resource available to potential and existing Meru Health users.
Results: In the words of Meru Health’s VP of Marketing John Bradley, the final product was “branded content that people actually want to read.”
We grew a startup from 2 to 10 million monthly uniques.
Project: Greatist—the web’s largest health site for millennials—set out to scale the brand with a small team that produced much less content than its competitors.
Our Approach: We prioritized quality over quantity. Our creative process ensured every piece of content—new and existing—was fully optimized for our largest traffic sources (search and social).
Results: In one year, monthly uniques more than doubled from 2 to 5 million. The following year uniques grew to over 10 million.